01 · Soft launch
Should this test earn more budget?
Enter day-1 retention, day-7 retention, cost per install, early ROAS, and UA spend. KillClock compares each number with the bar and returns SCALE, ITERATE, or KILL with an Assumed burn envelope.
KillClock · decision packs for mobile studios
Make the next budget call in dollars.
One decision pack for Soft launch and Live release: a verdict, Assumed dollars, and the next action.
Bring the metrics your studio already has. KillClock turns them into a clear SCALE, ITERATE, KILL, or CLIFF call before another week of budget.
Start in the workspace. Trial includes 1 Soft + 1 Live evaluate. See the $149/mo pilot.
- Soft launchscale, iterate, or kill
- Live releasehealthy or cliff
- Dollarized packassumptions + next action
Example output · decision pack
Same ritual, two release moments
Make the call before the spend compounds.
Pick the moment your studio is in, enter the numbers, and get a decision you can explain.
02 · Live release
Did the latest version create a cliff?
Enter version revenue rows and a drop threshold. KillClock compares the latest version with the prior average and returns HEALTHY or CLIFF with Assumed dollars at risk over the chosen horizon.
The paid job
A pack built for the next conversation.
Verdict, your number versus the bar, Assumed dollars, and next actions — in a format you can use with Copy pack text or Download .txt.
What Soft numbers mean
Each Soft pack checks four gates. Left side is your measured number; right side is the bar you must clear. Pass three or four → SCALE. Pass two → ITERATE. Pass zero or one → KILL.
D1Day-1 retention
Share of players who come back the day after install.
Pass when your % is at or above the minimum.
D7Day-7 retention
Share of players still coming back one week after install.
Pass when your % is at or above the minimum.
CPICost per install
Average dollars spent to get one install.
Pass when your $ is at or below the maximum.
ROASEarly return on ad spend
Early revenue ÷ ad spend. 0.40 means you earned $0.40 for every $1 spent so far.
Pass when your multiple is at or above the minimum.
How the verdict is scored
- SCALE3 or 4 of 4 gates pass — Strong enough to widen spend.
- ITERATE2 of 4 gates pass — Fix weak gates before you scale.
- KILL0 or 1 of 4 gates pass — Stop — more weeks will not save it.
$149/mo · one seat · both modes
Trial: 1 Soft + 1 Live evaluate. Pilot unlocks unlimited packs, Copy pack text, and Download .txt.