The pack you run before another week of budget.
Soft launch: four clear gates (day-1 retention, day-7 retention, cost per install, early ROAS). Pass 3+ → scale. Pass 2 → iterate. Else kill.
Each Soft pack checks four gates. Left side is your measured number; right side is the bar you must clear. Pass three or four → SCALE. Pass two → ITERATE. Pass zero or one → KILL.
D1Day-1 retention
Share of players who come back the day after install.
Pass when your % is at or above the minimum.
D7Day-7 retention
Share of players still coming back one week after install.
Pass when your % is at or above the minimum.
CPICost per install
Average dollars spent to get one install.
Pass when your $ is at or below the maximum.
ROASEarly return on ad spend
Early revenue ÷ ad spend. 0.40 means you earned $0.40 for every $1 spent so far.
Pass when your multiple is at or above the minimum.
How the verdict is scored
Two modes. Same ritual. Enter the numbers you already have.
Week three. Day-1 retention at 29%. $18,400 already spent on UA. Someone wants two more weeks. Soft mode returns scale, iterate, or kill — with an Assumed burn envelope (spend × multiplier).
3.5.0 ships. Revenue drops 32% vs prior builds. Crashlytics is green. Live mode flags the cliff and Assumed horizon dollars before UA keeps spending.
Verdict, your number vs the bar on each gate, Assumed dollars, next actions — ready to paste into a UA thread.
$149/mo · both modes
See pricing